Tag Archives: Marketing

NamSor Extension for RapidMiner 6.5

RapidMiner empowers enterprises to easily mashup data, create predictive models and operationalize predictive analytics within any business process.It is a leading mining tool for the ‘big data’.

At RapidMiner Wisdom 2015, the user conference that took place in Ljubljana, Slovenia – a new release was launched with two forever free editions and one commercial edition of RapidMiner™ Studio 6.5.

We’ve also updated our Names Processing Extension for RapidMiner and it offers all the functions found in NamSor API :

  • Parse a Personal Name
  • Infer Gender from a Personal Name
  • Infer Origin from a Personal Name

It is found in the MarketPlace:

2015_NamSor_Ext_For_RapidMiner_65as well as on github.

Combined with RapidMiner other extensions, it can be used for many different use cases, in academic, public and private sectors, for example:

  • Gender Studies,
  • Migration Research,
  • Travel Industry,
  • ‘Big Data’ and predictive analytics,
  • Segmentation for Sentiment Analysis

You’ll find below our presentation at RapidMiner Wisdom

About NamSor

NamSor™ Applied Onomastics is a European vendor of Name Recognition Software (NamSor sorts names). NamSor mission is to help understand international flows of money, ideas and people.

Reach us at: contact@namsor.com

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BusinessFrance, a globish name for France renewed global ambition

What’s in a name? We’ll hear a lot about Business France in 2015, the new organization to turn France into a FDI Magnet – as it will launch its communication campaign « Creative France » to promote the ideas of entrepreneurship, innovation and creativity.

Such generic, global English, non-distinctive names work well in the digital era – with precautions. For example, search for ‘Business Sweden’, the brand of the Swedish Trade & Invest Council, and you’ll find it on Google page one. @BusinessSweden was launched exactly two years ago as the merger of the export promotion and investment promotion agencies.

How do you like Business France logos?

We’ve searched the INPI Trademark database to get a hint at the corporate identity of this new organization merging UbiFrance (1400 people) and AFII/InvestInFrance (150 people). As ‘Business France’ is not very distinctive, the logo is key to create the brand – and so far, there are five candidates. Which one to you like best?

The legal merger will be effective on 1st of January 2015.

Further reading

About FDIMagnet,

FDIMagnet is NamSor™ offering for Investment Promotion. We use our unique data mining software to offer differentiated Foreign Direct Investment (FDI) services: Diaspora Direct Investments (DDI), Smart Investors Targeting & CRM, FDI Targeted Communication.

Follow @FDIMagnet, join the LinkedIn group or email us at contact@fdimagnet.com

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Video tutorial – How to Extract the Gender of Personal Names, using RapidMiner

RapidMiner is a leading software for advanced analytics, including predictive analytics, data mining, and text mining. We’ve built an onomastics extension for RapidMiner to enrich any database and infer the gender of personal names of all languages/cultures/alphabets/countries. The GendRE API offers unmatched accuracy, recognizing that “Andrea Rossini” is most likely an Italian name and so a male, whereas “Andrea Parker” is most likely an anglosaxon name and so female; 声涛周 is most likely a male ; “O. Sokolova” is most likely a female.

We’ve used RapidMiner and GendRE API to measure the gender gap among EU Officials, mining the 2014 European Union Directory. This video tutorial will show you step-by-step how it was done:

To redo this study or make your own, download RapidMiner with Onomastics extension and Documentation.

About NamSor

NamSor™ Applied Onomastics is a European designer of name recognition software. NamSor is committed to promote diversity and equal opportunity. NamSor launched GendRE API, a free API to extract gender from personal names. We support the @GenderGapGrader initiative. http://namsor.com

About GenderGapGrader

GenderGapGrader’s mission is to publish gender gap estimates at the finest grain level, using whatever reference database we can identify for a particular industry: The Internet Movie Database (IMDB) for the film industry, “The Airman Database” for pilots… and more to come. http://gendergapgrader.com

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Onomastics and international event marketing : post hoc analysis of OECD Forum 2013

Choosing the right location to organize international exhibitions and events is critical to reach your targeted audience. For open events choosing a particular location will generally induce an undesired local bias, which you can compensate by proactively trying to attract the right mix of international participants.

Best practices to attract international visitors

To do that, onomastics (name recognition) can be a useful communication tool to leverage the right channels. It is also a great data mining tool to analyse, after the event, the international mix of participants. Company nationality, nationality or residence of a participant, are often misleading information. For example, let us look at the participants list of the OECD Forum 2013, which took place on 28-29 May at the OECD headquarters in Paris and attracted about 1500 visitors.

Firstly, attributing a nationality to companies is becoming increasingly difficult. ‘The Parliamentary Network on the World Bank & IMF‘ is clearly international. ‘NetworkIrlande‘ is based in Paris but with a clear Irish touch. What about ‘Ernst & Young‘? It could be classified as international, if you attracted a partner in charge of a global business unit. But it could also be classified as local if you attracted a local consultant hoping to network with his clients in Paris.

Secondly, considering only the Country of Residence leads to overestimating the local bias. Give the chart below a casual glance and you will get the impression that the OECD, being in Paris, struggles to attract visitors from outside of France.

20130621 OECDForum2013 by Country Of Residence

That’s not a fair view of reality. For example, the French residents include a large number of international diplomats based in France as well as international researchers at the OECD itself.

Thirdly, looking at people’s names provides additional information though it remains imperfect. It partially corrects the local bias. In the chart below, the OECD Forum looks indeed more international.

20130621 OECDForum2013 by Onomastic Class

Our method of anthroponomical classification can be summarized as follow: if a OECD participant were to become an Olympic athlete (after a bit of training of course), judging from his name only and the publicly available list of all ~150k Olympic athletes since 1896, for which team would he most likely run?

This information is also imperfect. In this chart ‘France‘ means French, as in French name. Many names from, say, Québec, Luxembourg, Belgium, etc. will be misclassified. The United-States do not appear in the chart but ‘Great Britain‘ and ‘Ireland‘ will include names from North-America.

Combining both information (residency and onomastics) we can drill-down into the demographics of a French residents and further reduce our false impression of a disproportionate local bias.

20130621 OECDForum2013 French Residends by Onomastic Class

We finally get a more realistic picture of the proportion of local visitors (though it may still include a few people from Belgium, Luxembourg, Québec, etc.). Now, how can we measure the local bias? The question is : how many Frenchmen would normally be present at the OECD Forum, should it take place in a neighbouring country – and to do that we could use other international events as a benchmark. Our conclusion : there is a bias, but it is reasonably small. 

20130621 OECDForum2013 localBias

Good news, the OECD Forum is a truly international event: no need to move it to London, Geneva or Berlin !

Get the dataset here OECD_FORUM_2013_PARTICIPANTS.zip

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Filed under EthnoViz