Tag Archives: Diaspora marketing

Using NationBuilder for Diaspora community outreach


NamSor is unique in its capability to map Diasporas, expatriate networks. We help provide an answer to the perennial question every country asks about its diaspora: who are they, where are they, what are they doing?

The business case for building efficient diaspora communities is strong :

  • Ireland has harnessed the goodwill of the significant Irish diaspora to assist in identifying FDI investment opportunities
  • France has received $24.6 billion in remittances, making it the 5th largest recipient of remittances after India, China, Philippines, Mexico (World Bank’s Migration and Remittances Factbook 2016)
  • Diasporas are major contributors to development, as discussed at a recent US AID conference in Washington, but also in Dublin and Bordeaux

We have integrated NamSor with NationBuilder, to help with:

  • advocating for a diaspora community
  • raising money for a cause, to “give back” at home
  • growing and mobilizing a diaspora network

What makes NationBuilder incredibly efficient for diaspora outreach is the integration within ONE system of four components : a content management system (CMS) to build the web site; a customer relationship management system (CRM) to manage people engagement; a mailing and social media outreach system to communicate with Diaspora members and influencers; the ability to integrate with PayPal and Stripe to manage payments, fundraising, club memberships etc.

What NamSor brings to NationBuilder is the ability to target community influencers for expatriate engagement with ethnic and gender data appends.

If you are already a NationBuilder admin, just sign-in and authorize NamSor on your Nation or register to use NamSor API, then follow the tutorial below:

As a result, your Nation CRM will have a finer-grained segmentation, so you will better target your communication, for example:

  • who among the Diaspora influencers is already following my Twitter account?
  • who are the best ‘ambassadors’ helping grow the network most?
  • who among Diaspora members can I reach via email, but is not following us on Twitter or Facebook?
  • is there a gender bias in the Diaspora community?
  • who are the Diaspora women with more that 1000 followers?

Image credits: UNCTAD WIF 2016 Diaspora Investing for Sustainability

About NamSor

NamSor™ Applied Onomastics is a European vendor of sociolinguistics software (NamSor sorts names). NamSor mission is to help understand international flows of money, ideas and people. Reach us at: contact@namsor.com


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NamSor Extension for RapidMiner 6.5

RapidMiner empowers enterprises to easily mashup data, create predictive models and operationalize predictive analytics within any business process.It is a leading mining tool for the ‘big data’.

At RapidMiner Wisdom 2015, the user conference that took place in Ljubljana, Slovenia – a new release was launched with two forever free editions and one commercial edition of RapidMiner™ Studio 6.5.

We’ve also updated our Names Processing Extension for RapidMiner and it offers all the functions found in NamSor API :

  • Parse a Personal Name
  • Infer Gender from a Personal Name
  • Infer Origin from a Personal Name

It is found in the MarketPlace:

2015_NamSor_Ext_For_RapidMiner_65as well as on github.

Combined with RapidMiner other extensions, it can be used for many different use cases, in academic, public and private sectors, for example:

  • Gender Studies,
  • Migration Research,
  • Travel Industry,
  • ‘Big Data’ and predictive analytics,
  • Segmentation for Sentiment Analysis

You’ll find below our presentation at RapidMiner Wisdom

About NamSor

NamSor™ Applied Onomastics is a European vendor of Name Recognition Software (NamSor sorts names). NamSor mission is to help understand international flows of money, ideas and people.

Reach us at: contact@namsor.com

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Place Marketing Forum 2014 – what role for a Diaspora in attracting FDI, Tourism?

Organized by the “Regional Attractiveness and Place Marketing Chair” of Sciences Po Aix, for its second edition, Place Marketing Forum 2014 gathered more than 400 thought leaders, experts and professionals, from the public and private sector, all involved in territorial marketing and regional attractiveness. Katherine Loflin, Head of Loflin Consulting Solutions and international Expert in Place Making (USA), was guest of honour of this year edition.

The remarkable case of Connect Ireland / Succeed in Ireland was presented by ConnectIreland CEO Michael McLoughlin. Elian Carsenat, NamSor / @FDIMagnet had an opportunity to discuss the role of a Diaspora for FDI and Tourism during the ensuing rountable with digital tourism expert Ludovic Dublanchet, Michael McLoughlin and Caroline Isautier (San Francisco Consult).

How your country, your region, your city can use a Diaspora for its ambassadors strategy?

Firstly, you need to acknowledge your Diaspora and answer this perenial question: who are they, where are they and what are they doing. Below our key points on this topic.

To download the full presentation (PDF) 20141016_PMF2014_NamSor_FDIMagnet_Pitch_vFf.pdf

Secondly, you need to create communication channels and the appropriate conditions to activate and engage your Diaspora. Kingsley Aikins (DiasporaMatters) is a renowned expert on how to engage a Diaspora, you’ll find his pitch at TEDxVilnius below.

Additional thoughts on PMF2014

Place Marketing Forum 2014 was a great success. I was amazed by the quality of the place branding cases presented, such as OnlyLyon, IAmsterdam,  Our Miami and the innovative CRM approach deployed at Val Thorens Ski Resort. What also made this event particularly interesting is the transversal approach taken to country branding / place marketing, covering not just tourism but also foreign direct investments (FDIs) and attraction of talents / startup ecosystems. A cool takaway was found in the conference USB key, in the form of a 282 pages comprehensive report ‘Place Marketing Trends 2014‘ by Joel Gayet.

This event is set to grow and attract even more international interest. I look forward to PMF2015.

In the meantime, we look forward to see you at the Global Diaspora and Development Forum, Dublin.

Further reading

About NamSor

NamSor™ Applied Onomastics is a European vendor of Name Recognition Software (NamSor sorts names). NamSor mission is to help understand international flows of money, ideas and people.

NamSor launched FDIMagnet,  a consulting offering to help Investment Promotion Agencies and High-Tech Clusters leverage a Diaspora to connect with business and scientific communities abroad.

Photo Credits – PMF2014

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Data mining the global start-ups and venture capital ecosystem

AngelList is a platform for startups—started by the dudes who do Venture Hacks.’ It lists over 650k profiles of entrepreneurs, start-up professionals, VCs and business angels – globally. We’re preparing an analysis of the gender gap in the global startup ecosystem and access to financing, which will be disclosed just before the Women’s Forum which takes place soon in Deauville, France. AngelList, as source, has a strong bias towards the United-States. However it’s interesting to look at which places, which markets attract most interest from global investors. In the chart below, we only show the first destination for a given country (this is either the country name, or a main city). 2014_FDIMagnet_Top_AngelList_InvestPlaces Many places have a vibrant start-up ecosystem and don’t show up in this board. Many countries still need to reach out to their Diaspora in the United-States and Europe to build a well financed start-up ecosystem, to create global networks of experts.

Further reading

About NamSor

NamSor™ Applied Onomastics is a European vendor of Name Recognition Software (NamSor sorts names). NamSor mission is to help understand international flows of money, ideas and people.

NamSor launched FDIMagnet,  a consulting offering to help Investment Promotion Agencies and High-Tech Clusters leverage a Diaspora to connect with business and scientific communities abroad. NamSor is committed to promote diversity and equal opportunity.

We support the @GenderGapGrader initiative.

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Very Scottish names

We’ve recently opened GendRE API to recognize the gender of international names. What makes it so accurate? We recognize the cultural origin of international names, so we can tell that Andrea Rossini is most likely an Italian name (and a male name), whereas Andrea Parker is most likely an anglosaxon name (and a female name); 声涛周 is most likely a male ; “O. Sokolova” is most likely a female. Try those:

We’re continuously working on improving the accuracy of our software, for a particular country/region. This year, in August, the University of Glasgow will host the 25th International Congress of Onomastic Sciences, the premier conference in the field of name studies. So, how accurate is NamSor at recognizing Scottish names?

The following chart shows some backtesting results: how NamSor correctly or incorrectly classified ~3000 names that are labelled as Scottish in several databases (Freebase, WWI casualties) among one hundred other places/regions/cultures (from Ireland to Zimbabwe).


Also, this is a list of “Very Scottish” names coming from the software : craig docherty, alasdair macgregor, malcolm finlayson, alistair urquhart, rikki ferguson, scott shearer, scott taggart, craig strachan, james wedderburn, scott muirhead, bobby prentice, scott mcculloch, stuart munro, grant munro, alistair woodburn, deborah mccallum, hugh mackintosh, scott chisholm, bobby shearer, billy abercromby. Does they make sense? Feedback welcome.

We hope to make it even better, so we can produce interesting DataViz from Twitter or other cool databases/services.

Read further:

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Digital Society Forum – new technologies for connected migrants

Last March 26th in Paris, we joined the fourth Digital Society Forum with Stéphane Richard, CEO of French Telecom company Orange, Christine Albanel (Orange), Marie-Noëlle Jego-Laveissière (Orange), Dana Diminescu (Télécom Paritech, Director of « Migrations ICT » at FMSH Paris), Henri Dudzinski (Journalist), Catherine Grandsard (Centre Georges Devereux), Baki Youssoufou (WeSignIt) and Michel Fortin (NamSor).

NamSor offers solutions to help countries reconnect with their Diaspora and engage the Diaspora for economic development (remittances -also known as ‘Western Union’ money transfers-, FDIs, cooperation in Scientific and Education development, …)


(video in French)

Read further:

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Place Marketing Forum 2014


Just after UNCTAD’s World Investment Forum 2014 takes place in Geneva, world leaders are invited to attend the Place Marketing Forum in Aix-en-Provence (16th and 17th of October 2014).

#PMF2014 : Register before the 15th September to benefit from early bird rate

For countries, regions, cities willing to attracting Foreign Direct Investments (FDIs), the competition is fierce and it’s a binary win: the looser gets nothing. As in sports, just a tiny element can make the difference. Some places are natural FDI Magnets and hardly need to make efforts to get investors queuing for the opportunity to invest. For most other places in the world, identifying FDI leads is hard. Then getting the investor to choose your location is something you need to fight for: good marketing, innovative approaches inspired by the private sector give a competitive advantage.

The Place Marketing Forum is dedicated to attractiveness and new regional marketing practices throughout the world. It has a strong focus on innovation and follows an operational approach to regional marketing, addressing all attractiveness issues, whether increasing the ability of territories to develop and promote their offers or attracting new stakeholders and capital.

We will participate to the expert panel on “peer marketing” and ambassador digital strategy. Elian CARSENAT will present concrete cases.

During the event, the Irish will receive an award for their ConnectIreland initiative :

ConnectIreland is a remarkable and innovative marketing achievement of customer’s conquest focused on peer marketing, ambassadors and digital technologies. With more than 23 000 “connectors”, introducing more than 1,100 companies, allowing the setting up of over 30 businesses as well as the creation of 1000 direct jobs in Ireland within few years, “ConnectIreland” approach is a model which illustrates the new ambassadors’ strategies deployed by the Irish Government to revive the overall attractiveness of a country, severely affected by the economic crisis of 2008.

Read the full Connect Ireland Place Marketing Award – press release

@FDIMagnet is NamSor’s niche consulting to support such initiatives and help countries, regions reconnect with their Diaspora – using innovative data mining technology and differentiated approach to Customer Relationship Management (CRM).

Kingsley Aikins, chief executive of Diaspora Matters and a renowned expert in the diaspora field, has advised  many governments as well as Ireland. He said ‘NamSor product could be a real game changer and could help answer the perennial question all countries ask about their diasporas – who are they, where are they and what are they doing. We now live in a networked age and the key to success of diaspora engagement is in building global networks. Namsor will help find these people and enable new diaspora networks to be developed.

Last year, inspired by Scotland’s Homecoming, the Irish have launched this other impressive and successful initiative in tourism : the Gathering, creating hundreds of cultural events and bringing several hundred thousand people of Irish heritage from the US (or other parts of the world) to Ireland. This brought ready cash in the country (€170 million in additional revenue) and it has strengthened the bonds between the Irish diaspora and Ireland. How many FDI leads -in the IT sector for example, where Ireland is already strong- will indirectly come from this huge networking potential?

#PMF2014 : Register before the 15th September to benefit from early bird rate


NamSor™ Applied Onomastics is a European designer of name recognition software. Our mission is to help make sense of the Big Data and understand international flows of money, ideas and people.

FDIMagnet is NamSor offering for Investment Promotion.

Diaspora Matters is a consultancy company based in Dublin advising governments, companies, organisations and individuals on how to develop strategies and programmes to connect with their Diasporas. diasporamatters.com

Further reading:


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Revealing the Irish, French, Indonesian digital diasporas

An Irish Times @GenerationEmigration reblog

NamSor technology has mapped the location of Irish-owned Twitter accounts around the world.
To access the interactive map, click here: http://cdb.io/1h8kTDG


Elian Carsenat and Michel Fortin

Before Christmas, we came to Ireland to present NamSor, a piece of name recognition software which uncovered the Irish ‘digital diaspora’ for the first time. This interactive world map of the Irish, French and Indonesian e-Diasporas was produced using Twitter account data.

Twitter is an interesting data source because about 3 per cent of Twitter accounts opt-in to show their Tweet location (using GPS from a smartphone) and can be visualised on a map. We were interested to visualise the Irish digital diaspora, not just in the US and the UK, but globally. Our assumption was that the Irish themselves are familiar with the history and sociology of the Irish diaspora in the US and the UK (and such organisations like IDA Ireland and Tourism Ireland have been successful in leveraging those), but what about Latin America, Eastern Europe, the Middle East and Asia? It is interesting to see how large and dispersed the Irish diaspora is in the US, and how small and concentrated it is in populous Indonesia.


The scientific jargon for this special data mining is applied onomastics. We’ve worked with many different databases before, using onomastics for a specific purpose. For example, to help the Lithuanian Investment Promotion Agency understand the sociology of its diaspora and attract foreign direct investments (FDI), we’ve data mined Factiva C&E, a large database of company directors worldwide. We’ve also analysed PubMed, a scientific database used by doctors and biotechnology researchers, to recognise where international talent flows in that competitive field.

We spent a lot of time in Dublin with Kingsley Aikins, chief executive of Diaspora Matters, who is well known internationally in the diaspora field and has worked with many other countries as well as Ireland.

He believes the product could be a real game changer in the diaspora field and could help answer the perennial question all countries ask about their diasporas – who are they, where are they and what are they doing. He believes that we now live in a networked age and the key to success of diaspora engagement is in building global networks. Namsor will help find these people and enable new diaspora networks to be developed.

He also referred to the emerging global war for talent and how diasporas are going to be critically important sources of talent. Countries who know and keep in touch with their diasporas will have a competitive advantage. This will apply not only to those wishing to return to their home country but also to those wishing to be involved and help with DDI (Diaspora Direct Investment). Malaysia, Vietnam and Indonesia have already introduced initiatives in these areas.

We were impressed with the success of the Gathering, bringing several hundred thousand people to Ireland. This is an innovative initiative and must have strengthened the bonds between the Irish diaspora and Ireland.

There may not be such thing as a ‘French diaspora’, but we see more and more French people going abroad, especially the young and talented seeking an international experience. We’ve seen a lot of them in Dublin! Our impression is that the French abroad don’t really know or help each other as effectively as in other cultures, such as the Irish. French diplomats, large companies, entrepreneurs established abroad, exporting SMEs, professors and students all seem to live in separate worlds. France could learn a lot from what Ireland is doing.

NamSor Applied Onomastics is a European vendor of name recognition software (NamSor sorts names), which aims to help understand international flows of money, ideas and people. namsor.com

Diaspora Matters is a consultancy company based in Dublin advising governments, companies, organisations and individuals on how to develop strategies and programmes to connect with their Diasporas. diasporamatters.com

This article was inspired by and original article published in onomastics.co.uk

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What’s in a Twitter name? A glance at the Irish digital Diaspora

To jump directly to the interactive map, click here : http://cdb.io/1beWaVB

(onomastics.co.uk reblog)

It’s been a while since I published a first ‘Feature of the Month’ in onomastics.co.uk and I can measure the progress made. The article, published in March 2013, showed maps of French and English investments in Africa, established by recognizing the names of Company Directors, instead of the traditional measurement of capital flows (FDI).

At the time, NamSor Applied Onomastics software was new and I was still exploring how such data mining tool, which recognizes personal names, could be useful. I was uncertain whether the social benefits would exceed the risks inherent to such powerful technology.

Names are a Code and contain a lot of information about an individual, but there is no determinism. Human groups of different levels can be recognized through names, but human societies are fractals. Each group can be broken down again and again, from different angles. A first name,  a last name, a Twitter handle are part of a person’s identity and may indicate a social intent, the belonging to an ethnic/linguistic group, a geographic origin, beliefs, … however at the finest grain level, every individual is unique and an exception to the group.

Genetic code, at one point, was thought to contain all the information needed to ‘build’ an individual from the physical point of view. After years of research, it seems that part of the information and the ‘algorithm’ are elsewhere…  Still there is huge interest in applied research such as 23andMe that ‘decrypt’ the genetic code to provide insights into a person’s ancestry, as well as hints about potential health issues.

The Name Code and the Genetic Code share the same ability to fascinate : each can somehow statistically be recognized to have an influence on your life, social status, average income, career… both relate to a family history. Each Code can be misleading and yet insightful. Fleur Pellerin, the French SME & ICT Minister, was born Kim Jong-suk in South Korea. She is both truly French and truly Korean, one name indicating a culture, the other a phenotype and genetic heritage. Considering only the Genetic Code would be denying a part of our humanity, which comes from being a child, a teenager, experiencing life, interacting socially, being part of a country and a culture, making one’s choices.

Twin studies would tell a lot about the links between those two codes (Name, Genetic) – if only there were more twins. Even though identical twins possess the same genetic makeup, they may go through different experiences throughout their lives that shape their personality, behaviour, and psychopathology in ways that make them unique relative to each other (Hughes et al., 2005). Twins will have a different first name.  Twins might also have a different last name, if -hypothetically- one twin was raised in Russia and the other twin was adopted and raised in the United States. In that case, what would the Name Code and the Genetic Code tell about potential Health issues (smoking or alcohol addiction, obesity & diabetes, life expectancy, etc.) ?

An article published last month caught my eye ‘Scientists seek volunteers willing to have genetic code published on internet‘: the hunt is on for 100,000 British volunteers to post their genetic information online in the name of science, as a North American open-access DNA project arrives in Europe. Personal Genome Project UK’s mission is ‘to make a wide spectrum of data about humans accessible to increase biological literacy and improve human health‘. The organization recognizes that ‘Even if a person’s name, home address or facial photograph is specifically excluded, a dataset like the one we are building is far from anonymous. It is simply too easy for someone to connect the dots and reveal a person’s identity.’ Genetic Code is a very personal data. Would you like to see yours published along with your Name Code and Identity? Yet if the identity of participants can be protected, I can see huge scientific value in such Open Data.

The Name Code, as such, is not personal data. Personal data is all information about yourself, that you should be allowed to keep confidential. A name is given to you as a communication tool, to interact with the World. There is a social intent in giving a child a common name, or a rare name that will more immediately identify a person – though I believe that one should be allowed to change names, just as Casanova did (who named himself Chevalier de Seingalt). There are legitimate reasons to keep one’s name and identity secret sometimes: you should be free to do so, unless that freedom infringes on someone else’s rights. A personal name (except possibly when it becomes a trademark) doesn’t belong to anyone : it’s been used before, it’ll be used again, it’s often shared by several people, it’s found in the press, it’s made up for fiction books … Could a democracy work without the citizen knowing their politicians’ names? How could historians do their research if we were to erase all personal names from the archives?

We see potential social benefits in applied onomastics and name data mining, that clearly exceed the risks of misuse : not just in social sciences research, but also in economic development, tourism, marketing, health, urban planning … We’ve helped one EU country reach out to its Diaspora in the US to originate foreign direct investments (FDI) and create jobs. We’re currently helping a BioTech scientific cluster raise its game through better understanding where the talents lay in that field, and where the brain juice flows internationally. We’re trying to find local partners to launch AgroDiaspora, an economic development initiative in Africa to foster stronger links between Sustainable Agriculture Transformation Projects and top-level BioTech scientists of African heritage, who could help make local plants climate-change resistant, among other benefits. We are also very excited and enthusiastic about a paper we submitted to ICOS 2014, the XXV International Congress of Onomastic Sciences, which will take place in Glasgow in August – as we foresee very positive outcome from that research.

In last month onomastics.co.uk feature ‘The Impact of Diasporas on the Making of Britain‘, Eleanor Rye mentions a very interesting research into what surname-based sampling can reveal about historic male migrations in the UK and Ireland.

We are currently conducting similar applied research on Twitter. I love Twitter. The freedom to choose one’s handle and name. The limited amount of structured information that goes with an account : a location, a language, a short profile, a few pictures. What’s in a Twitter name or handle? Anything : real names, company names, fancy names, pictograms, … the amount of information produced through Twitter is enormous, but it’s possible to filter this ‘bigdata’ in a way to make sense of it. We created geographic maps of e-Diasporas, by recognizing the Twitter names of geotagged tweets: Irish, Swedish, Russian, etc. We call this Twitter GEOnomastics, borrowing a term from Dr. Evgeny Shokhenmayer. Below is the map of the Irish e-Diaspora, along with Swedish and Russian.

Irish Twitter GEOnomastics

Irish Twitter GEOnomastics

Click here to access the interactive map:

How does it work? The software accurately recognizes that ‘NamSor Applied Onomastics’ (@NomTri) is probably a trade mark or a company name, whereas ‘Elian Carsenat’ (@ElianCarsenat) is probably a personal name – and most likely a French name. Fancy names are also recognized and filtered out.

We see wide applications of such maps. When Captain James Cook explored the seas in the 18th century, having accurate maps could mean life or death for a ship and its crew. Working out latitude had been known for centuries, but measuring longitude was still tricky and inaccurate. In today’s digital world, I see latitude as ‘recognizing the semantics’ in a message expressed in a particular language and longitude as ‘recognizing the culture’ of the target audience. We’re full of curiosity on how and to whom this map can be useful, possibly Twitter itself. We’re going from Paris to Dublin in two weeks to find out : we hope to meet people at Twitter European Headquarters. Twitter just issued its IPO but is also not clear how to make its money. We’ll also meet Irish urban planners, people working in the tourism industry, investment analysts and Diaspora experts.

Read our next posts to discover more Twitter GEOnomastics maps showing Irish, French, German, Spanish, Russian, Turkish, Swedish, Italian, Dutch e-Diasporas (or cultural influence).

NB. The maps are currently interactive, so you can zoom in and out of a particular territory, however this may be shut down in a month or two.

[onomastics.co.uk | get a pdf version | academia.edu] Related : Can name data mining help economic development?

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Africa Forum – 100 innovations for sustainable development – LAST CALL

The deadline to submit applications to the French Ministry of Foreign Affairs’s call for projects ‘Africa Forum, 100 innovations for sustainable development‘ is today. Below is our joint contribution with STATIM Technologies, a consulting firm based in Congo Brazzaville.


STATIM Technologies and NamSor™ Applied Onomastics have submitted a project for consideration, responding to a call for projects by the French Ministry of Foreign Affairs ‘Africa Forum, 100 innovations for sustainable development’.

The AgroDiaspora eXchange project is to build a knowledge database and community website that will list,
-on one side: (1) transformation projects in the field of agriculture (2) financing needs (3) local resources
-on the other side: the resources of the African Diaspora to bring (1) expertise (2) support to financing requests (through contacts and credibility)

This tool will help measure the ability of the local development projects to address the challenges of climate change. It will generate an ecosystem between the African diasporas and the local communities. It will offer an opportunity for leading scientists, engineers, entrepreneurs of the African diasporas to contribute positively to the development of Africa, not just with remittances but also with expertise and coaching.

The main objectives are: To put in relation local projects with the potentialities of thousands leading biotech and agro scientists of African heritage around the world. To improve the success rate of local projects through coaching and external expertise. To generate clusters and improve the overall attractivity of agricultural transformation projects in Africa in terms of Foreign Direct Investments (FDI).


Africa Forum, 100 innovations for sustainable development is an initiative of the French Ministry of Foreign Affairs to gather, during the Elysée Summit, African innovators who contribute to sustainable development, African entrepreneurship and inclusive growth, and help satisfy the needs of populations.

STATIM Technologies is a consulting firm based in Congo Brazzaville specialized in Enterprise IT, mainly SAP and Business Analytics, with clients such as TOTAL EP, ENI.  STATIM organized the first SAP Forum in Africa.

NamSor™ Applied Onomastics is a European vendor of specialized data mining software (recognition of international names) to mine the big data and analyse the global flows of ideas, money and people.

This Press Release in PDF:
20131015_AgroDiasporaKnowledgeXChange_PressRelease.pdf (English)
20131015_AgroDiasporaKnowledgeXChange_PressReleaseFR.pdf (French)

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