Diaspora engagement and the Sustainable Development Goals (SDGs)

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Happy to see a NamSor use case included in the IOM’s report ‘Migration in the 2030 agenda‘.

Diaspora engagement to encourage the flow of remittances through formal channels is conducted by several demand-side actors in the ecosystem, such as local banks.

For example, in 2016, Banque Internationale Arabe de Tunisie (BIAT) launched an innovative marketing campaign in Paris, directly targeting neighbourhoods with high concentrations of resident Tunisian diasporans in the city. Neighbourhoods – and heavily used street routes that passed by the greatest concentrations of diaspora households – were identified from household registration data and onomastic analysis conducted by a company called NamSor. The bank sent vans on these routes in these neighbourhoods to market the benefits of diaspora bank accounts and explain the requirements necessary to open a diaspora bank account in BIAT bank branches back home.

Liesl Riddle is Associate Professor of International Business and International Affairs at George Washington University and Associate Dean for Graduate Programmes at the George Washington University School of Business. Liesl wrote the introduction chapter ‘Diaspora engagement and the sustainable development goals’ :

Recent unprecedented movements of people across borders have taken place against the backdrop of globalization. Globalization has altered the psychosocial experience of migrants, creating new opportunities for global actors to engage migrants and their descendants, or “diasporas”, to achieve sustainable development in their countries of origin and heritage.

The International Organization for Migration (IOM) is related organization of the United Nations that provides services and advice concerning migration to governments and migrants, including internally displaced persons, refugees, and migrant workers.

You can read the full IOM report here

About NamSor
NamSor™ Applied Onomastics is a European vendor of sociolinguistics software (NamSor sorts names). NamSor mission is to help understand international flows of money, ideas and people. Reach us at: contact@namsor.com



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