Place Marketing Forum 2014

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Just after UNCTAD’s World Investment Forum 2014 takes place in Geneva, world leaders are invited to attend the Place Marketing Forum in Aix-en-Provence (16th and 17th of October 2014).

#PMF2014 : Register before the 15th September to benefit from early bird rate

For countries, regions, cities willing to attracting Foreign Direct Investments (FDIs), the competition is fierce and it’s a binary win: the looser gets nothing. As in sports, just a tiny element can make the difference. Some places are natural FDI Magnets and hardly need to make efforts to get investors queuing for the opportunity to invest. For most other places in the world, identifying FDI leads is hard. Then getting the investor to choose your location is something you need to fight for: good marketing, innovative approaches inspired by the private sector give a competitive advantage.

The Place Marketing Forum is dedicated to attractiveness and new regional marketing practices throughout the world. It has a strong focus on innovation and follows an operational approach to regional marketing, addressing all attractiveness issues, whether increasing the ability of territories to develop and promote their offers or attracting new stakeholders and capital.

We will participate to the expert panel on “peer marketing” and ambassador digital strategy. Elian CARSENAT will present concrete cases.

During the event, the Irish will receive an award for their ConnectIreland initiative :

ConnectIreland is a remarkable and innovative marketing achievement of customer’s conquest focused on peer marketing, ambassadors and digital technologies. With more than 23 000 “connectors”, introducing more than 1,100 companies, allowing the setting up of over 30 businesses as well as the creation of 1000 direct jobs in Ireland within few years, “ConnectIreland” approach is a model which illustrates the new ambassadors’ strategies deployed by the Irish Government to revive the overall attractiveness of a country, severely affected by the economic crisis of 2008.

Read the full Connect Ireland Place Marketing Award – press release

@FDIMagnet is NamSor’s niche consulting to support such initiatives and help countries, regions reconnect with their Diaspora – using innovative data mining technology and differentiated approach to Customer Relationship Management (CRM).

Kingsley Aikins, chief executive of Diaspora Matters and a renowned expert in the diaspora field, has advised  many governments as well as Ireland. He said ‘NamSor product could be a real game changer and could help answer the perennial question all countries ask about their diasporas – who are they, where are they and what are they doing. We now live in a networked age and the key to success of diaspora engagement is in building global networks. Namsor will help find these people and enable new diaspora networks to be developed.

Last year, inspired by Scotland’s Homecoming, the Irish have launched this other impressive and successful initiative in tourism : the Gathering, creating hundreds of cultural events and bringing several hundred thousand people of Irish heritage from the US (or other parts of the world) to Ireland. This brought ready cash in the country (€170 million in additional revenue) and it has strengthened the bonds between the Irish diaspora and Ireland. How many FDI leads -in the IT sector for example, where Ireland is already strong- will indirectly come from this huge networking potential?

#PMF2014 : Register before the 15th September to benefit from early bird rate

About:

NamSor™ Applied Onomastics is a European designer of name recognition software. Our mission is to help make sense of the Big Data and understand international flows of money, ideas and people.

FDIMagnet is NamSor offering for Investment Promotion.

Diaspora Matters is a consultancy company based in Dublin advising governments, companies, organisations and individuals on how to develop strategies and programmes to connect with their Diasporas. diasporamatters.com

Further reading:

2014_FDIMagnet_visuals

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